Fractional comms leader. Full-time impact.
Comms leader without the agency retainer.
Laura Hogya Communications is a fractional communications consultancy for retail, fashion, double-sided marketplaces, consumer tech, and lifestyle brands. Built on 16 years working with the C-suite and marketing teams at publicly-traded companies like ThredUp, The RealReal, Therabody, and Athleta, I develop fully-integrated comms, PR, and marketing programs.
As a fractional leader, I handle the full spectrum of your communications needs — everything from executive thought leadership and investor narratives, to media relations, creator and talent partnerships, and activations — all pulling from one focused strategy.
Brand Experience
Three Disciplines, One Narrative
I work across three interconnected vehicles: Communications, Public Relations, and Activations. The strongest brand stories are built, told, and experienced cohesively.
1
Strategic Communications
Corporate and brand communications strategy that builds your company's voice and protects its reputation. Includes developing your executive platform and C-suite thought leadership, brand reputation, crisis and issues management, and investor and stakeholder narratives.
2
Public
Relations
Traditional and new media strategy that puts your brand in front of your audience wherever they spend their time, from top-tier press to Substack and podcasts. Includes creator and influencer partnerships, brand and talent partnerships, creator activations, and organic and paid social.
3
Brand
Activations
Event concept and execution that turns a brand moment into a media moment. Includes product launches, store openings, retail expansions, community events, and mini conferences and executive convenings.
